Celebs love creating branded products for buyers because we will eat up anything with a celebrity name on it. Think about it–you definitely own Britney or J.Lo perfume from back in the day, and Jessica Alba has an entire line of skin products that don’t even work and people still buy them. These days, celebs are jumping into the athleisure market. Here’s a quick rundown of a few key players, as well as my #hottake on their current offerings.
If you live under a rock, you’ve probably still heard of Kate Hudson’s athleisure brand, Fabletics. It’s all she’s doing these days–seriously, when was the last time you saw her in a movie? Put down the leggings and give us a follow up to How to Lose a Guy in 10 Days, please. I think Matthew McConaughey is free. Anyway, her annoying “spontaneous dance party” commercials are all over TV, as is her “2-for-$24” leggings promo. This is a great deal, and as a Fabletics “VIP Member,” I can confirm that her leggings are actually legit. They’re thick, stretchy, and the Salar Crop is probably 10% of the reason I got into fitness instagramming. HOWEVER, if you join, you need to be VERY confident in your decision because you’re basically a member for life. Fabletics is notoriously hard to quit, and not in an “I hate you but I love you” Kate-Hudson-rom-com way. You can’t cancel your subscription online, and it’s a pain in the ass to call and get through to them. If you don’t cancel, you’re required to either buy a piece from Fabletics every month, or “skip” during the first four days of the month. Make sure you set a reminder on your phone, otherwise, you’ll be charged $45 in store credit (which isn’t the end of the world because you can still buy something with it, but still). I skip probably 11 months out of the year ¯\_(ツ)_/¯. Also, it seems that they’re always sold out of the cute stuff, which sucks.
Salar Capri ($34.95) – I wear these ALL the time. The length (mid-calf) is perfect, and the material is stretchy but not see-through. It comes in tons of colors and prints, too.
Weird-Ass Footwraps (not for sale, fortunately) – Half of the legging pics on this site show the models weiring these weird foor wraps that are both ugly and not functional. Other pants photos show the models in these knockoff Tevas that would make my dad embarrassed of his 90’s fashion days. What’s with the questionable footwear, Kate?
Michaela Peplum Jacket ($59.95) – I haven’t worn peplum since my 2012 frat party days, and neither should you.
Calia by Carrie Underwood
First of all, I missread this brand name as “Caila” for about six months, probably because I’ve been
watching too much of The Bachelor. Carrie Underwood is going HARD selling her clothes at Dick’s Sporting Goods, which is great for suburban folk but not for those of us in the big apple–the closest locations are in deep Queens and deep Brooklyn past JFK.
As for the clothes themselves, some of the designs are cool, but a lot of them either look like something my mom would wear or like something from Target. Nothing wrong with Target’s athletic wear, but for the price of these leggings (up to $80), I’d rather buy something nicer. I’ll make a point to try these bad boys on next time I’m home in the ‘burbs for a more accurate review. On a different note, I’m honestly a little sad that Carrie Underwood took her line to Dick’s–she probably could’ve partnered with a cooler store. But like, at least mom can get her hip leggings while she buys basketball shorts for her five sons? On the plus side, CALIA has tons of sizing options–pants are available in plus sizes and in short/medium/long lengths.
Extended Heel Leggings ($75) – Love the mesh detail here: just enough to make these not boring, but not so much that you look like a human spiderweb. The long heel is perfect for barre class, and these have a key hole, which is clutch for runners.
Essential Tight Fit Heathered Leggings ($39-$42)– Ok, I see you girl! These are def more affordable than the mesh pants above, and they might make your legs look as good as Carrie’s. No money-back guarantee, though.
Inner Power V-Back Strap Seamless Heather Sports Bra ($40) – Business in the front and a terrible, terrible party in the back. It looks like you’re wearing suspenders, except this is the least supportive bra ever.
Last year, Beyonce dropped her athleisure line, Ivy Park, and in typical Beyhive beyhavior, everyone lost their shit. It’s sold at Topshop, Nordstrom (and I think at Nordstrom Rack, too!), Lady Foot Locker, and two other stores I’ve never heard of that aren’t in the city.
In typical Bey fashion, the Ivy Park site is a bunch of pics of Beyonce with no logical way to browse available items. I had to instead google “shop Ivy Park,” and now I’m exhausted. Based on my cursory glance, it looks like her line offers a lot of outerwear/joggers/things of that nature, loose fitting tops and leggings. Also, spoiler alert – 90% of her stuff says “IVY PARK” on it in big letters. No subtlety here, folks. But, if you were an Abercrombie & Fitch fan in the mid-2000’s (don’t be shy!), I’ve found your new way to become a walking billboard.
Floral Mesh Low Rise Leggings ($75) – These are definitely bold, but the pattern is fun and the diagonal mesh is slimming for after you’ve been drinkin’…watermelon.
Mesh Panel Diamond Bra ($50) – Rain drop. Drop top. Go buy this crop top at Top Shop.
Logo Sliders ($35) – When u a brand influencer but u still shower in ur freshman dorm
Floral Basketball Tank ($52) – What’s going on here? I’m not even sure if this is a men’s jersey or a women’s jersey. I hate now, but let’s be honest, Jay-Z could rock this tomorrow and look cool and at the end of the day, isn’t that what really matters?